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Tag Archives: Test of Time photography
Photos equal engagement
Social media marketing research is only confirming what I have known all along – if you want to get attention use photography.
Photography, especially well produced professional photography has always been an attention getter for business communications. Good images always attract eyeballs. In social media marketing photography makes your message stand out and increases your engagement.
If you goal is to gather as many likes, comments and shares of your posts the best tool you have is photography. Build your, brand, amplify your message and increase your engagement rate with your online audience by including photography with all of your posts.
What kind of photos work best?
The quality of the images you use will impact your rate of engagement. Certainly a snapshot from your cell phone will be better than a simple text post but an original high quality photograph is more effective. Include images that will grab the viewer’s attention, that feature your products and services and that tell your narrative. Technical flaws distract viewers and leave a negative impression.
Consider the value of investing in the services of a professional photographer to produce your image archive. A professional headshot for your online profiles is an essential first step in your online marketing and personal branding. Event photography, product shots, and promotional photography will look its best when done by a pro and not as a DYI project. If your goal is to build your audience, use original and interesting photography created by a pro. The old cliché’ “A picture is worth a thousand words” rings true today. It also worth many likes, clicks and increased Edgerank.
ABOUT THE AUTHOR: Photographer and photo educator Dan Splaine has more than thirty years experience producing photography for public relations, marketing and editorial clients. His company TEST of TIME PHOTOGRAPHY based in Nashua, NH provides commercial photography services in studio and at client locations all over the world. He presents a program of digital photography workshops and photography tours for adults throughout New England.
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography
Also tagged business development, Business Photography, business portraits, commercial photography services, Dan Splaine photographer, editorial photography, event photography, head shots, marketing, media campaign, online marketing, photography for social media, photojournalism, press kit photography, press photos, profile photos, public relations photography, Public Relations tips, social media engaement, social media public relations
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Great music in a great room – Ronnie Earl at the Blue Ocean Music hall
On Friday night I had the distinct pleasure of photographing the RONNIE EARL and the BROADCASTERS show at the Blue Ocean Music Hall in Salisbury. The band and Ronnie’s performance was truly great. Amazing musicianship and a terrific demonstration of virtuoso guitar playing. This was my first experience with this band live and attending a music show at the Blue Ocean Music Hall at Salisbury Beach. I had been to a comedy show there in the past but I discovered this room really rocks as a music venue.
Photographing a concert is always fun and it plays to my strength as a “live action” specialist. The challenge of event photography is observing and capturing important moments in a meaningful way. Careful observation, patience and timing are the elements involved in these photographic situations. Fun and challenging photography combined with excellent music,. Who could ask for more in a night out.
Check out some more images from this show on the TEST of TIME PHOTOGRAPHY Facebook fan page . Take a moment to give us a “like”, it will be appreciated!
Posted in Commercial Photography, Live event photography
Also tagged Blue Ocean Music Hall, Blues, Blues guitarist, commercial photography services, concert photography, Dan Splaine photographer, editorial photography, entertainment, event photography, live action photo, photography for social media, photojournalism, press kit photography, press photos, Ronnie Earl, Salisbury Beach, social media public relations
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B+W print for sale test
Posted in Fine Art Photography, Photography for sale
Also tagged black and white photography, buy photography, custom prints, Dan Splaine photographer, Daniel J. Splaine, Daniel Splaine photographer, e-cards, fine art photography, free e-cards, international travel photos, original photos, photo art, photo cards, photography downloads, post cards, prints for sale, travel photos, travel prints for sale
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2012 Photo Walk Workshops in Boston
PHOTO WALK WORKSHOPS presented by Dan Splaine and TEST of TIME PHOTOGRAPHY
I am happy to announce the launch of a new program of photography workshops for the spring, summer and fall of 2012. The PHOTO WALK WORKSHOPS will begin on April 28th and will run through October. These digital photography workshops are open to adult photographers of all skill levels. We will present these workshops at multiple outdoor locations which provide our photography students hands on field photography experience.
The PHOTO WALK WORKSHOPS are led by a professional travel photographer who provides instruction and coaching during the 2 ½ hour workshop. Our goal is to help photographers of all skill levels achieve greater creative control over their photography. Combining conversation and photo exercises helps our photography students learn how to use their digital cameras to make the photos they imagine.
By holding these workshops in unique and visually interesting settings around Boston and other New England locations present a learn-by-doing experience for our photography students. Each workshop attendee receives a workshop study guide (via email) to help them prepare for their workshop session. The study guide has information about equipment, photo skills and practice exercises. We begin each workshop with a discussion of photography topics followed by a field photography session to practice photo skills.
Some of the locations of the PHOTO WALK WORKSHOPS are:
- BOSTON COMMON AND PUBLIC GARDEN
- BOSTON NORTH END
- BOSTON CHINATOWN
- NIGHT PHOTOGRAPHY IN BOSTON
- ROCKPORT HARBOR
- PORTSMOUTH, NH HARBOR
For complete information and registration go to the TEST of TIME PHOTOGRAPHY website.
Photographer Dan Splaine offers photography workshops and photography tours in locations throughout New England. If you have any questions please contact us at photowalk@testoftimephoto.com
Posted in Digital Photo classes, Digital photography tips, Learn Photography, Photo Walk Workshops, Photo workshops, Photographer tours
Also tagged Boston digital photo class, Boston Photography workshop, Dan Splaine Photo educator, Dan Splaine photographer, digital photo how to, digital photo workshops, digital photography class, digital photography workshop, digital photography workshop for adults, learn digital photography, learning digital photography, outdoor photography workshop New England Photo workshops, photo how to, Photo Walk Workshop, Photo Walk Workshop Boston, Photo walks, photographer tour, photography workshops, travel photo workshop, travel photography, understanding photography
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Environmental Portraits for business
Studio vs. Location portrait session – Editorial style ENVIRONMENTAL PORTRAITS
A professionally photographed business portrait is an important weapon in your promotional arsenal. At the least a headshot or profile type image is a basic requirement for business professionals. This type of portrait is typically used in sales letters, business cards and online profiles as a method to build your professional identity. Headshot photography sessions are usually conducted in the studio with the subject placed in front of a neutral background.
Consider having an environmental style portrait made in addition to the studio portrait. Environmental portraits are made at the client location which serves as the background for the portrait sitting. Placing portrait subjects in the context of a location adds impact to business portraits. Flip through your favorite business magazine and you will see how these editorial style images present people in more dynamic and dramatic setting.
Why would you need more than a studio portrait? Profile photos are useful for many publications; however having different styles of business portraits made allows you to capitalize on public relations opportunities as they occur. Editors and webmasters are always seeking high quality and interesting content. Providing an environmental portrait with your press releases and announcements will gain a higher rate of publication.
An environmental portrait adds visual information that informs the viewer about you. Photographer Dan Splaine is an expert at creating these custom portraits in locations as diverse as tropical rainforests to corporate boardrooms. Your studio portrait is a good presentation; your environmental portrait is a complete narrative. Let us tell your story in images book your editorial style business portrait session today.
For complete information about our business photography and portrait services go to the Test of Time Photography website or contact us at info@testoftimephoto.com.
ABOUT THE AUTHOR: Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients. A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress. In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography, Public relations photography, Studio photography
Also tagged actors headshots, Business Photography, business portraits, commercial photography services, Dan Splaine photographer, editorial photography, editorial portraits, Environmental portrait, head shots, media campaign, photography for social media, Portrait photography, press kit photography, press photos, profile photos, public relations, public relations photography, Public Relations tips, social media photography, social media public relations, studio photography
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Street Photography Workshop at Chinese New Year Parade
On Sunday I held a street photography workshop during the Chinese New Year Parade festivities in Boston’s Chinatown. Sixteen photographers joined me for a day of photo education and image making. The Lion Dancers and festivities made provided a unique subject to photograph and plenty of excitement.
Street photography is one of the oldest traditions in photography. As camera technology became smaller and more mobile (Moving from large format view cameras to smaller roll film cameras) photographers turned their cameras to the realities and moments they observed around them. The aim of this workshop was to immerse the participants into the urban environment and to have them practice this type of on the fly documentary photography. Despite the cold and crowds, they were able to make some remarkable images.
Check out the results on the group Flickr page.
This workshop is one of the program of digital photography workshops and photography tours that we offer at Test of Time Photography. Our objective its to build photographer skills and creative abilities so our students can create the images they imagine. This was a fun event and a great way to start of the year.
Posted in Digital Photo classes, Digital photography tips, Learn Photography, Photo workshops, Photographer tours, Travel Photography, Uncategorized
Also tagged adult education, Boston, Chinatown, Cninese New Year, Dan Splaine Photo educator, Dan Splaine photographer, digital photo how to, digital photo workshops, event photography, learning digital photography, NH photo class, photo how to, photographer tour, photography skill building, photography workshops, street photo workshops, stret photography, understanding photography
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WHY HIRE A PRO PHOTOGRAPHER FOR BUSINESS PHOTOGRAPHY AND PORTRAITS?
Having no photography to present for public relations opportunities and social media postings is a very common business error. Having badly shot, a low quality snapshot as your virtual identity piece is an even greater business sin. Many people assume that because they own digital cameras or even worse a camera enabled cell phone they do not need the services of a professional photographer. They can make their own shots.
It’s true; your photography can be a do-it-yourself project. As with most things in this world, you get what you pay for! You end up with bad poses, bad lighting and most importantly a poor public identity! That is why you need the services of a professional studio photographer.
Why risk making a poor first impression which will leave a distinct negative imprint in a prospective client’s mind? If you have chance to draw attention to yourself and your business why not make the best presentation? Perceptions are mostly determined by first impressions and on the competitively crowded internet you rarely get a second look. Your business photography and portraits should present you in a friendly and professional way. They are a measure of your professionalism and show the value you want to project to the marketplace.
How you appear on your websites, social media profiles and your company public relations publications can either add or take away from your professional credibility. The distribution powers of the internet are what truly turbo charges the marketing power of business photography and portraits. Images add clout to business communications. The power of photography is simple…pictures compel viewers to identify with you and to become open to your marketing messaging Why not make a modest investment to guarantee that you capitalize on that potential?
An investment in professionally produced, custom business photography and portraits is a key method to build your professional image.
Test of Time Photography creates original photography for business communications. We provide professional photography services at out studio facility in Nashua, NH and at client locations throughout the country. Contact us about creating your inventory of original images for use in your corporate public relations..
ABOUT THE AUTHOR: Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients. A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress. In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography, Portrait Photography, Public relations photography
Also tagged Business Photography, business portraits, commercial photography services, Dan Splaine photographer, editorial photography, head shots, photography for social media, photojournalism, press kit photography, press photos, public relations, public relations photography, Public Relations tips, social media public relations
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Your business portrait…one of the most potent business marketing tools available to an entrepreneur today!
In the past an “Executive Portrait” was a standard fare for CEOs and titans of industry but not for all business people. Those iconic images have graced corporate lobby walls and annual reports for decades. In today’s business environment a professionally shot, well executed, custom business portrait is an essential tool for any person engaged in commerce, at any level!
Commerce is fully integrated with the internet and social media. This ground shift in how we conduct business only increases the necessity and value of your business portrait. From solopreneur to the head of a large firm, all business professionals can benefit from an investment in professional portrait photography. How does a business portrait build your personal “brand”?
Despite the rapid increase of dependence on the internet, one feature of human behavior remains true. People buy from who they know. They reflexively gravitate towards products and services from sources they are most familiar with. The challenge for today’s entrepreneur is how to become known to people is this new media environment, to become a familiar face to your prospective client.
A professional business portrait is an important way to present yourself to the marketplace, to become that “familiar face” and to establish your positive identity in the customer’s perception. Gone are the days of your executive portrait hanging in the corporate lobby, this powerful marketing tool is displayed in ever-increasing number of ways and to wider and wider audiences.
Put your best face forward and invest a professional business portrait. Create a statement about your identity, your professionalism and your personal brand.
To learn more about business photography services and business portrait packages go to the Test of Time Photo website. We conduct our corporate/business portrait sessions at out studio in Nashua, NH or at the client’s location. In addition to standard portraits we create editorial style photography, environmental portraiture that presents our subjects in the context of their surroundings.
ABOUT THE AUTHOR: Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients. A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress. In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally.
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography, Portrait Photography, Public relations photography, Social Media Public Relatons
Also tagged Business Photography, business portraits, corporate phorograpy, custom portaits, Dan Splaine photographer, editorial photography, editorial portraits, environmental portraiture, executive portraits, head shots, location photography, photography for social media, Portrait photography, press kit photography, press photos, profile photos, profile portraits, public relations, public relations photography, Public Relations tips, social media portraits, social media public relations
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Business portrait promotion announced!
One of my favorite photography assignments and a specialty of Test of Time Photography is creating custom business portraits for entrepreneurs. Today I am announcing a promotion for my business portrait services with the help of Kevin Willett. Kevin is the founder of the FRIEND’S OF KEVIN networking group that I am a member of.
During my recent appearance on his radio show we discussed the value that quality business photography and portraits have in marketing, public relations and social media. I guess I made my point, because he recently came into the TEST of TIME Photography studio for his own business portrait session. From that portrait sitting we created a number of images and he is having some difficulty deciding which one is his favorite.
The “HELP KEVIN PUT HIS BEST FACE FORWARD” promotion is how you can help him with that decision and help yourself at the same time. We are offering a $75 voucher towards the purchase of a business portrait session to everyone who votes. When you vote you will entered into a drawing for our grand prize the CHAIRMAN of THE BOARD PORTRAIT PACKAGE. This is an editorial style portrait session shot on location worth $499.
The drawing will be held at the February 7th , 2012 FRIEND’S OF KEVIN in Chelmsford. For complete information and rules go to the promotion page and to vote (CLICK HERE)
For information about our business photography services and business portrait packages (CLICK HERE)
Posted in Business Photography, Commercial Photography, Social Media Public Relatons
Also tagged Business Photography, business portraits, commercial photography, commercial photography services, Dan Splaine photographer, Friends of Kevin, headshot, Kevin Willett, location photography, Merrimack Valley, networking, networking group, photography for social media, profile photos, promotion offer, social media public relations, studio photography, studio portrait
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New Photo project for the New Year – 2012 IMAGE MAKER’S 52 PHOTO WALK program
The New Year is upon us and of course our inclination is to set some goals and resolutions to carry out in 2012. One of the goals I have tasked myself with is spend some time on a regular basis practicing my photography skills. This goal has led me to develop a program that I would like to share with other photographer’s to help them grow their photographic skills.
I invite you to join me for the 2012 IMAGE MAKER’S 52 WEEK PHOTO WALK program. The concept is simple, make a commitment to take a walk with your camera for one half hour once a week and post a single image from that excursion online. The aim is 52 new images in 52 weeks. The idea behind this is to spend a small amount of time each week practicing your skills , and over the course of the year your work will improve. The weekly investment in time and effort can easily be accomplished and the online conversation will encourage folks to stick with it for the entire year.
The photos will be posted and shared online through a Flickr group I have organized.
Full details and the rules for participating are listed on the Test of Time Photography website CLICK HERE
Jump into the challenge, the more folks participating the more motivation to continue. Sign up here
Posted in Digital Photo classes, Digital photography tips, Learn Photography, Photo workshops, Uncategorized
Also tagged 52 week photo walk program, Dan Splaine Photo educator, Dan Splaine photographer, digital photo how to, digital photo workshops, digital photography, Image Maker's, learn digital photography, learning digital photography, NH photo class, online photo group, photo class, photo how to, photo project, photo sharing, photo walk, photographer habits, photography group, photography skill building, photography tips, understanding photography
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