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Tag Archives: public relations
On Monday (7-9-12) I will be Kevin Willett’s guest on his radio show broadcast on WSMN radio in Nashua, NH. Kevin is the founder of the FRIENDS OF KEVIN NETWORKING GROUP, a really terrific business networking group that I am a member of. He connects business people from around the Merrimack valley and southern New Hampshire together with his program of events and activities.
There are two things about this group that make it distinctly different from the other business networking groups I have experienced. The first is Kevin’s goal of doing some good for the communities while helping members build their businesses. He opens the group to not for profits, leveraging the network to support their needs in any way possible.
The other feature of the group adds to its effectiveness, is Kevin himself. This guy is really working on behalf of the members, deploying a mix of technology (social media) and a friendly personal touch. The FRIENDS OF KEVIN RADIO SHOW, that I am a guest on tomorrow, is a perfect example of the extra value he provides members.
I am looking forward to our conversation and having a unique platform for getting the word out about my photo services and photography workshops. Please listen in from 11 to 12 to WSMN 1590 radio to catch his program. I am scheduled from 11:40 to 12:00.
We will be discussing how to use photography for business communications and social media, specifically how my commercial photography services can add to bottom line. The other topic we will cover is my program of digital photography workshops and photographer tours. I have a number of events, like the Bronx Zoo Photographer Tour (July 21) and my Photo Walk Workshops that I want to promote to Kevin’s audience.
How do you get an editor’s attention?
The single most important element that will improve your company’s odds of gaining free column inches in print and online is simply to provide quality photography. By supplying an editor good illustration with your press releases you will dramatically increase your publication rates. What do I mean by “good” photography – what sort of images are editors seeking?
Business portraits and headshots are basic requirements for any entrepreneur or professional and they are most useful for building your personal online identity and for marketing materials. Publications will use this type of imagery when the format allows for it but these are not the shots that will be prominently featured. They are great to have for straight news articles but are of limited appeal for editorial feature articles. Provide the publications you are targeting in your media campaign a reason to display your content prominently and in return you will gain free public notice.
Types of PR photos that get the editors attention:
- Show your subject in action- have them actively doing something
- Use photos that relate to your narrative tell your story
- Environmental portraits that show the subject in context
- Provide a good variety of views and a selection of different photos to choose from
- Shots that are well-lit, well exposed and properly focused
- Good product and facility shots
- Unusual perspectives and compositions
- Horizontal and vertically shot choices
Types of public relations photographic clichés that you should avoid:
- The award presentation hand-off and handshake
- Shots that are poorly exposed framed and focused. Technical flaws are a non-starter
- Image files that do not match the publications submission specifications
- Images that include people and property without proper photography release
- Group shots that are arranged for a firing squad – up against the wall!
- Amateur quality, low resolution unprofessional quality
Making photographs that get published rather than end up in the trash requires some skill and expertise. Although digital camera technology is readily available, the results you get yourself may not enhance your professional image. I would encourage you to consider hiring a professional photographer like myself to produce your PR photography. Not only do I have the creative skills to make images that editors want, I also understand the formatting, technical standards and release issues that you will encounter.
You wouldn’t consider someone who watches court room TV shows qualified to defend you in court, that would be crazy.. Why would you trust your public identity and the perception of you and your company to a casual snap shooter?
I have been producing editorial grade, public relations photos for clients, which have been published thousands of times during my career. My objective is to create photography for my clients that enhance their image and provide a maximum return on investment. Not only do my images make you look good- they add value to your brand. For more information on my public relations photography services please email me at firstname.lastname@example.org
Photography is an important tool for creating and building individual and corporate identity that is often under utilized, and from my point of view as a professional photographer certainly under appreciated. Photography has always been an effective public relations tool. My experience goes back thirty years to the days of setting up darkrooms in all kinds of locations and hustling wet prints to the nearest wire service office. Today with our powerful digital photography capabilities and the infinite requirement the internet has for content its value as a PR device has never been so great.
I would argue that all enterprises and individual entrepreneurs should incorporate photography into their PR and marketing programs. Listed below are ten suggested ideas and methods for utilizing public relations photography to build your “image” and enhance your personal brand.
- Prepare a set of high quality photographs in advance to anticipate a media request or public relations opportunity. Having some shot “in the can” that illustrate your products, facilities and key personnel that are ready to send will help you capitalize on unexpected publication offers.
- Business portraits and headshots are essential for any entrepreneur. Having a professionally created portrait of your company personnel is necessary in building a personal connection via social media. The business mantra that “people buy from who they know “is still true today and your portrait online is a powerful method to become “known”. These shots are great for business notices and identifiers for blog postings and other marketing material.
- Headshots are great for some uses but having an environmental type portrait will work best with editorial outlets. Images of the person in their work environment or in a setting that adds information about them are better illustrations for editors. Environmental portraits provide context for the person and more readily transmit a narrative to the viewer.
- Make the investment in professional photography services. Digital cameras are common and seemingly in every device you can imagine, truly anyone can take a picture. The distinction for the purposes of your brand is that snapshots will not enhance your image. Professionally conceived and created photography literally presents you in the best light. Hire a pro to achieve professional results.
- Provide editors and media outlets a good variety of images to select from. The more options they have in layout and design choices the greater the likelihood your images will be published. A mix of portrait (vertical) and landscape (horizontal) orientated photos, shots with negative space for headlines and copy and unique points of view are all appreciated by editors, so give them what makes them happy!
- Follow submission guidelines carefully. Sending an image correctly formatted and prepared according to the publications requirements is essential. Send the photography and illustration incorrectly and you will not get published. Using a pro photographer adept with photo editing tools and familiar with the process can be critical to avoiding submission problems.
- Use images that tell a story and specifically match up to the narrative you are providing with the press release content it is accompanying. Your visual content is critical to convincing an editor of your value for publication. Photos get stories printed and most importantly read so send out complete packages.
- Make sure to correctly caption and keyword your images to take advantage of the SEO potential photography has as online content. Image file meta data is searchable text that can be enhanced to maximize your branding and messaging online. Once again using a pro photographer familiar with this process will justify the investment in will add power to your imagery.
- Make sure you fill the frame. Avoid using photography that has a lot of vacant area that makes the subject smaller and distracts the viewer. Well designed and composed photographs capture the viewer’s attention so take care to use the whole image area well.
- Take chances with your photography and show unusual viewpoints and scenes. Often a story will get published simply because the photography is so attention grabbing. The same visual impact that gets the editor’s attention works doubly on attracting the viewer to your messaging.
I provide photography for business , shot either on location or in my studio facility in Nashua, NH. My experience with public relations assignments and live action coverage has ranged from tropical jungles to corporate boardrooms. For more information about PR photography or any of my other photography services for business contact me at email@example.com