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Tag Archives: press photos
Big crowd turns out for the President in Nashua, NH
Yesterday our President came to town!
President Obama dropped in on the citizens of Nashua, NH on Saturday (Oct. 27, 2012) as part of the last leg of his re-election campaign. In my opinion, having the leader of the free world stopping into town is a big deal and for me a chance to capture a little history with my camera.
The folks in Nashua really turned out and despite long lines and many hours of waiting, they kept the smiles on their faces. The fact that so many people decided to take part makes me hopeful about the state of our body politic. It was a small demonstration against apathy, and I will take it as a positive sign.
James Taylor provided a warm-up act for the main show and he did not disappoint. He played a selection of his hits and really sounded great. It was a nice distraction and provided some relive for the thousands of folks patiently standing en-mass on the lawn of the Elm Street School campus.
I was able to share this experience in the company of two of my sisters, which is rare get together for us, which made for a more important occasion. The event brought to mind, all the political /campaign events we have witnessed together in New Hampshire over the last forty or so years. From the days of Nixon to today we have had a front row seat to the American political process.
Just another good day in New Hampshire.
Posted in Live event photography
Also tagged Dan Splaine photographer, editorial photography, event photography, James Taylor, Nashua, New Hampshire, photojournalism, politicians, politics, President Obama, Test of Time photography
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Location Photography Services for Business
The mark of a professional photographer is the ability to create original, high quality images regardless of the shooting conditions.
One of the hallmarks of my photographic career is an uncanny ability to shoot in any type of location, in any type of conditions and to consistently produce high quality photography. Adaptability as a photographer was I skill learned when I started out as an Army photographer. Anticipate, adapt, overcome is the mantra of an infantryman and the way Uncle Sam trained me how to approach each assignment. The goal was always get the image regardless of conditions and that is how I still work today.
My corporate photography assignment and editorial shoots involve photography at locations around the world. The range of shooting conditions run the gamut from primitive to regal, depending on the client. The job is and always has been for me to produce photography that illustrates the clients communication objective. If I’m standing butt deep in mud or hanging of a rooftop ledge it really does not matter, I will do what it takes to get the photo. An adventurous spirit helps but the skills and technique that my long experience behind the camera ensures that I always hit the mark.
This approach works for photography in the corporate setting equally well. Sometimes clients can’t get to the studio or remote employees are gathering in one location for a brief amount of time. No problem, I bring my fully mobile studio ability to the client location. Sometimes in an industrial photography assignment access to a difficult or sensitive settings is limited. I can get in and get out rapidly, working with the conditions as they exist to get the photos the client needs.
I have more that thirty years experience adapting to conditions and locations, producing original and effective visual communication with my photography. If you have a difficult location, a once in a lifetime event or you operate in an extreme conditions please get in touch. I will welcome you challenging conditions and of course create the photography that shows you and your organization at their best.
ABOUT THE AUTHOR: Photographer and photo educator Dan Splaine has more than thirty years experience producing photography for public relations, marketing and editorial clients. His company TEST of TIME PHOTOGRAPHY based in Nashua, NH provides commercial photography services in studio and at client locations all over the world. He presents a program of digital photography workshops and photography tours for adults throughout New England
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography, Live event photography, Portrait Photography, Public relations photography, Travel Photography
Also tagged Business Photography, business portraits, commercial photography services, corporate photography, Dan Splaine photographer, editorial photography, event photography, head shots, location photography, mobile photo studio, on location photography, photography for social media, photojournalism, Portrait photography, press kit photography, public relations, public relations photography, Test of Time photography
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Photos equal engagement
Social media marketing research is only confirming what I have known all along – if you want to get attention use photography.
Photography, especially well produced professional photography has always been an attention getter for business communications. Good images always attract eyeballs. In social media marketing photography makes your message stand out and increases your engagement.
If you goal is to gather as many likes, comments and shares of your posts the best tool you have is photography. Build your, brand, amplify your message and increase your engagement rate with your online audience by including photography with all of your posts.
What kind of photos work best?
Photography builds engagement with your social media audience. This random photo from my archives most likely caught your attention and may have motivated you to read my post. Contact me at info@testoftimephoto.com for more information on my commercial photo services and how you can use my photography in your business communications.
The quality of the images you use will impact your rate of engagement. Certainly a snapshot from your cell phone will be better than a simple text post but an original high quality photograph is more effective. Include images that will grab the viewer’s attention, that feature your products and services and that tell your narrative. Technical flaws distract viewers and leave a negative impression.
Consider the value of investing in the services of a professional photographer to produce your image archive. A professional headshot for your online profiles is an essential first step in your online marketing and personal branding. Event photography, product shots, and promotional photography will look its best when done by a pro and not as a DYI project. If your goal is to build your audience, use original and interesting photography created by a pro. The old cliché’ “A picture is worth a thousand words” rings true today. It also worth many likes, clicks and increased Edgerank.
ABOUT THE AUTHOR: Photographer and photo educator Dan Splaine has more than thirty years experience producing photography for public relations, marketing and editorial clients. His company TEST of TIME PHOTOGRAPHY based in Nashua, NH provides commercial photography services in studio and at client locations all over the world. He presents a program of digital photography workshops and photography tours for adults throughout New England.
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography
Also tagged business development, Business Photography, business portraits, commercial photography services, Dan Splaine photographer, editorial photography, event photography, head shots, marketing, media campaign, online marketing, photography for social media, photojournalism, press kit photography, profile photos, public relations photography, Public Relations tips, social media engaement, social media public relations, Test of Time photography
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Great music in a great room – Ronnie Earl at the Blue Ocean Music hall
On Friday night I had the distinct pleasure of photographing the RONNIE EARL and the BROADCASTERS show at the Blue Ocean Music Hall in Salisbury. The band and Ronnie’s performance was truly great. Amazing musicianship and a terrific demonstration of virtuoso guitar playing. This was my first experience with this band live and attending a music show at the Blue Ocean Music Hall at Salisbury Beach. I had been to a comedy show there in the past but I discovered this room really rocks as a music venue.
Photographing a concert is always fun and it plays to my strength as a “live action” specialist. The challenge of event photography is observing and capturing important moments in a meaningful way. Careful observation, patience and timing are the elements involved in these photographic situations. Fun and challenging photography combined with excellent music,. Who could ask for more in a night out.
Check out some more images from this show on the TEST of TIME PHOTOGRAPHY Facebook fan page . Take a moment to give us a “like”, it will be appreciated!
Posted in Commercial Photography, Live event photography
Also tagged Blue Ocean Music Hall, Blues, Blues guitarist, commercial photography services, concert photography, Dan Splaine photographer, editorial photography, entertainment, event photography, live action photo, photography for social media, photojournalism, press kit photography, Ronnie Earl, Salisbury Beach, social media public relations, Test of Time photography
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Environmental Portraits for business
Environmental portraits present the subject in a context and the visual information presents the subject with more impact. Photographer Dan Splaine is an expert at location portraiture for editorial and public relations productions. This image of a Chef in the kitchen is an alternative to a standard studio portrait that editors will readily use. ©2012 Daniel J. Splaine – All rights reserved
Studio vs. Location portrait session – Editorial style ENVIRONMENTAL PORTRAITS
A professionally photographed business portrait is an important weapon in your promotional arsenal. At the least a headshot or profile type image is a basic requirement for business professionals. This type of portrait is typically used in sales letters, business cards and online profiles as a method to build your professional identity. Headshot photography sessions are usually conducted in the studio with the subject placed in front of a neutral background.
Consider having an environmental style portrait made in addition to the studio portrait. Environmental portraits are made at the client location which serves as the background for the portrait sitting. Placing portrait subjects in the context of a location adds impact to business portraits. Flip through your favorite business magazine and you will see how these editorial style images present people in more dynamic and dramatic setting.
Why would you need more than a studio portrait? Profile photos are useful for many publications; however having different styles of business portraits made allows you to capitalize on public relations opportunities as they occur. Editors and webmasters are always seeking high quality and interesting content. Providing an environmental portrait with your press releases and announcements will gain a higher rate of publication.
An environmental portrait adds visual information that informs the viewer about you. Photographer Dan Splaine is an expert at creating these custom portraits in locations as diverse as tropical rainforests to corporate boardrooms. Your studio portrait is a good presentation; your environmental portrait is a complete narrative. Let us tell your story in images book your editorial style business portrait session today.
For complete information about our business photography and portrait services go to the Test of Time Photography website or contact us at info@testoftimephoto.com.
Environmental portraits present the subject in a context and the visual information presents the subject with more impact. Photographer Dan Splaine is an expert at location portraiture for editorial and public relations productions. This image of a Veterinarian in a surgical suite is an alternative to a standard studio portrait that editors will readily use. ©2012 Daniel J. Splaine – All rights reserved.
ABOUT THE AUTHOR: Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients. A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress. In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography, Public relations photography, Studio photography
Also tagged actors headshots, Business Photography, business portraits, commercial photography services, Dan Splaine photographer, editorial photography, editorial portraits, Environmental portrait, head shots, media campaign, photography for social media, Portrait photography, press kit photography, profile photos, public relations, public relations photography, Public Relations tips, social media photography, social media public relations, studio photography, Test of Time photography
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WHY HIRE A PRO PHOTOGRAPHER FOR BUSINESS PHOTOGRAPHY AND PORTRAITS?
Having no photography to present for public relations opportunities and social media postings is a very common business error. Having badly shot, a low quality snapshot as your virtual identity piece is an even greater business sin. Many people assume that because they own digital cameras or even worse a camera enabled cell phone they do not need the services of a professional photographer. They can make their own shots.
Press clipping with Business Portrait-My client Jack Penkala of Halo Branded solutions recently had a business portrait session at the TEST of TIME PHOTOGRAPHY studio. When he was recognized by his company for achievement in sales for 2011 his business portrait was readily deployed with a press release. Provision of quality illustration with your story increases your publication rates and ultimately reader attention. This is a recent press clipping from Jack’s company press release
It’s true; your photography can be a do-it-yourself project. As with most things in this world, you get what you pay for! You end up with bad poses, bad lighting and most importantly a poor public identity! That is why you need the services of a professional studio photographer.
Why risk making a poor first impression which will leave a distinct negative imprint in a prospective client’s mind? If you have chance to draw attention to yourself and your business why not make the best presentation? Perceptions are mostly determined by first impressions and on the competitively crowded internet you rarely get a second look. Your business photography and portraits should present you in a friendly and professional way. They are a measure of your professionalism and show the value you want to project to the marketplace.
How you appear on your websites, social media profiles and your company public relations publications can either add or take away from your professional credibility. The distribution powers of the internet are what truly turbo charges the marketing power of business photography and portraits. Images add clout to business communications. The power of photography is simple…pictures compel viewers to identify with you and to become open to your marketing messaging Why not make a modest investment to guarantee that you capitalize on that potential?
An investment in professionally produced, custom business photography and portraits is a key method to build your professional image.
Test of Time Photography creates original photography for business communications. We provide professional photography services at out studio facility in Nashua, NH and at client locations throughout the country. Contact us about creating your inventory of original images for use in your corporate public relations..
ABOUT THE AUTHOR: Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients. A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress. In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography, Portrait Photography, Public relations photography
Also tagged Business Photography, business portraits, commercial photography services, Dan Splaine photographer, editorial photography, head shots, photography for social media, photojournalism, press kit photography, public relations, public relations photography, Public Relations tips, social media public relations, Test of Time photography
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Your business portrait…one of the most potent business marketing tools available to an entrepreneur today!
In the past an “Executive Portrait” was a standard fare for CEOs and titans of industry but not for all business people. Those iconic images have graced corporate lobby walls and annual reports for decades. In today’s business environment a professionally shot, well executed, custom business portrait is an essential tool for any person engaged in commerce, at any level!
Commerce is fully integrated with the internet and social media. This ground shift in how we conduct business only increases the necessity and value of your business portrait. From solopreneur to the head of a large firm, all 
business professionals can benefit from an investment in professional portrait photography. How does a business portrait build your personal “brand”?
Despite the rapid increase of dependence on the internet, one feature of human behavior remains true. People buy from who they know. They reflexively gravitate towards products and services from sources they are most familiar with. The challenge for today’s entrepreneur is how to become known to people is this new media environment, to become a familiar face to your prospective client.
A professional business portrait is an important way to present yourself to the marketplace, to become that “familiar face” and to establish your positive identity in the customer’s perception. Gone are the days of your executive portrait hanging in the corporate lobby, this powerful marketing tool is displayed in ever-increasing number of ways and to wider and wider audiences.
Put your best face forward and invest a professional business portrait. Create a statement about your identity, your professionalism and your personal brand.
To learn more about business photography services and business portrait packages go to the Test of Time Photo website. We conduct our corporate/business portrait sessions at out studio in Nashua, NH or at the client’s location. In addition to standard portraits we create editorial style photography, environmental portraiture that presents our subjects in the context of their surroundings.
ABOUT THE AUTHOR: Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients. A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress. In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally.
Posted in Business Photography, Commercial Photography, Corporate Assignment Photography, Portrait Photography, Public relations photography, Social Media Public Relatons
Also tagged Business Photography, business portraits, corporate phorograpy, custom portaits, Dan Splaine photographer, editorial photography, editorial portraits, environmental portraiture, executive portraits, head shots, location photography, photography for social media, Portrait photography, press kit photography, profile photos, profile portraits, public relations, public relations photography, Public Relations tips, social media portraits, social media public relations, Test of Time photography
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TEN IDEAS FOR USING YOUR BUSINESS PORTRAIT
The old business adage “people buy from who they know” is still true today. How do you get known in the era of social media and internet marketing? A professionally created business portrait is the most effective way to be found and to become known.
A business or executive portrait (also known as a publicity shot or a headshot) is an important business tool for conveying your identity to the public. They are used for public relations, business cards, websites, brochures, press releases and for social network profiles. Photographer Dan Splaine of TEST of TIME PHOTOGRAPHY takes the time to produce high quality portraits… images that convey your success and credibility.
Why do you need a business portrait? A well-lit, thoughtfully composed business portrait is a valuable tool because it represents you and your company. It is a great device to connect you with your customers, and to make a positive and lasting impression. A high quality, custom business portrait is a necessity, not an option, for business success.
TEN BUSINESS PORTRAIT USES
1) Having a photo on a business card is simply a must have for all entrepreneurs! Your business card is your own personal billboard so why not make it work for you. A good business portrait always makes a business card stand out from the crowd and it gives your new contacts a great way of remembering you. It is also harder for a person to discard a card with a familiar face on it.
2) Include business portraits on your “ABOUT US “and “BIO” website pages as well as your company blogs. If you have a large staff consider including all of their images on the website as well. Your business portrait builds familiarity with prospects and reinforces the connection your client has with your company.
3) Always include a professional created business portrait in all of your social media profiles. Snapshots and cell phone photos reflect poorly on your professionalism. A professionally photographed profile photo presents you as a true professional that can be taken seriously.
4) Consider using a headshot or business portrait on your letterhead and emails. By including your business portrait the reader begins to make a personal connection with you. Market research has shows that a letter with a photo is more personal and unforgettable making it harder for your prospects to ignore or discard.
5) Sale letters are a primary business communication tool and photography makes them even more effective. When you are composing sales letters to your clients and prospects do not forget to use your portrait in your pitch. This simple step adds a powerful way to capture the attention of viewers and gain their interest in your offer
6) An exciting and really clever new tool for using your company portraits and product shots are customizable stamps. Digital photography and printing on demand have now gone to the post office. You can now create legitimate stamps that include your images or company graphics. Make your mail more memorable and get your customer to open the envelope while building your brand. Prices vary depending on the printer and the volume you buy but the investment is worthwhile
7) Always include a portrait in your company brochures so you establish that personal connection with your customers. An information brochure with your business portrait establishes your identity as the “face” of your company. Remember people especially want to do business with people they know. A good business portrait makes you a familiar face.
8) If you have company trucks why not consider using your portrait or perhaps some images of your staff on the vehicle graphics. It is a great way to create a human identity for your company and you never know who is sitting next to you in traffic.
9) Establish a habit of sending out images with every news release and announcements. Every promotion, retirement, award and new staff hiring notice should be accompanied by photography. The addition of a high quality image with your press release increases your chances of publication dramatically.
10) Every day we hear in the media about the hard times that have befallen the print media in general and newspapers in particular. This economic and transformational predicament is a source of lament but there is a silver lining for the savvy business owners. Editors have fewer resources to spend on staff produced photography so they will be more inclined to use images from your company press kit photography. Provide them with high quality, relevant and professionally produced business portraits and product photography to optimize your publicity.
Photographer and photo educator Dan Splaine of Test of Time photography in Nashua, NH (www.testoftimephoto.com) creates original business portraits and executive portraits in the studio or at the client location. Business portraits are one of the many corporate assignment photography services provided for clients in New Hampshire, Massachusetts, throughout New England and Nationwide.
Posted in Business Photography, Corporate Assignment Photography, Public relations photography, Social Media Public Relatons, Studio photography
Also tagged actor headshots, business photo tips, Business Photography, business portraits, Dan Splaine photographer, editorial photography, executive portraits, head shots, Photographer Dan Splaine, photography for social media, portraits, press kit photography, profile photos, promotional photography, public relations photography, Public Relations tips, social media public relations, Test of Time photography
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Public relations photography ROI
An investment in professional public relations photography is a valuable venture for businesses. When an editor is sorting through the stack of press release submissions they are seeking obvious reasons to include or exclude stories for publication. Inclusion of high quality, professionally produced photography is the best way to distinguish your release and avoid the reject pile. Quality PR photography captures the editor’s attention and ultimately will capture their reader’s attention. In an era of reduced journalistic resources your high quality illustrations are even more welcome in the editorial inbox.
Headshots and business portraits are great for informational and identity articles and are standard equipment for any entrepreneur. The photographs that best serve your public relations are dynamic and illustrative. Good public relations photography tells your story, the images you provide must grab the viewer’s attention. Good PR photographs lead the audience to your articles and messaging.
An investment in the services of a professional photographer to produce your public relation images will increase your publication rates. Photographs with technical flaws and formatting errors will be rejected out of hand. Creative photographs with an interesting point of view are the editorial standard to meet. A professional photographer has the technical skill and creative talent to create the type of illustration that editor’s desire. Present your company in the best possible way and hire a pro to increase the return in investment on your public relations.
Public relations photography is a catalyst for editorial attention but is only part of an effective press release program. Having a compelling story, one that is actually “newsworthy”, that is well written and relevant is a basic requirement. High quality photography and a good story work hand in hand. Good photographs run big and more column inches will be provided especially with compelling content. The other component to consider is that your press release distribution is targeted to the correct editorial channel. Know the audience of the publication and make sure your package matches their editorial style and identity.
You can also gain good ROI on your public relations photography investment by using it in more than press release. Use the photography on social media platforms and company websites. A qualified professional photographer has the capacity to optimize your digital photo files for search adding to their online value. The need for high quality illustration on websites is infinite and distribution of photography can easily be accomplished. Having an archive of images of key employees, product shots and feature photos pre-produced will allow you respond to media opportunities as they rise.
As we move from the traditional print dominated media milieu to the era of social media public relations the value of quality photography increases. In the past a newspaper or magazine had a very limited “shelf-life” of weeks or only days. When your press release package i published online the article and images have nearly a perpetual existence as searchable content. Take advantage of the powerful multimedia tools available and include images in all of your press campaigns!
About the Author: Dan Splaine is a professional photographer and photography educator operating a commercial photography studio in New Hampshire. Splaine is a location and “live action” specialist with extensive experience producing imagery for public relations productions. Noted for his environmental portraiture and ability to capture events as they occur his photographic craft was honed in over thirty years of experience. He has photographed in dozens of countries and has thousands of his images published.
All content and images copyrighted. ©2011 Daniel J. Splaine / All rights reserved.
Posted in Business Photography, Public relations photography
Also tagged Business Photography, commercial photography services, Dan Splaine photographer, editorial photography, environmental portraits, event photography, head shots, live action photography, photojournalism, PR photography, PR photos, press kit photography, press release, press release photography, public relations, public relations photography, Public Relations tips, social media public relations, Test of Time photography
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How to get more space in print and online – PR PHOTO TIPS
How do you get an editor’s attention?
The single most important element that will improve your company’s odds of gaining free column inches in print and online is simply to provide quality photography. By supplying an editor good illustration with your press releases you will dramatically increase your publication rates. What do I mean by “good” photography – what sort of images are editors seeking?
Business portraits and headshots are basic requirements for any entrepreneur or professional and they are most useful for building your personal online identity and for marketing materials. Publications will use this type of imagery when the format allows for it but these are not the shots that will be prominently featured. They are great to have for straight news articles but are of limited appeal for editorial feature articles. Provide the publications you are targeting in your media campaign a reason to display your content prominently and in return you will gain free public notice.
PR photo shows action, tells "story"
PR photo shows action, tells "story"
Types of PR photos that get the editors attention:
- Show your subject in action- have them actively doing something
- Use photos that relate to your narrative tell your story
- Environmental portraits that show the subject in context
- Provide a good variety of views and a selection of different photos to choose from
- Shots that are well-lit, well exposed and properly focused
- Good product and facility shots
- Unusual perspectives and compositions
- Horizontal and vertically shot choices
Types of public relations photographic clichés that you should avoid:
- The award presentation hand-off and handshake
- Shots that are poorly exposed framed and focused. Technical flaws are a non-starter
- Image files that do not match the publications submission specifications
- Images that include people and property without proper photography release
- Group shots that are arranged for a firing squad – up against the wall!
- Amateur quality, low resolution unprofessional quality
Making photographs that get published rather than end up in the trash requires some skill and expertise. Although digital camera technology is readily available, the results you get yourself may not enhance your professional image. I would encourage you to consider hiring a professional photographer like myself to produce your PR photography. Not only do I have the creative skills to make images that editors want, I also understand the formatting, technical standards and release issues that you will encounter.
You wouldn’t consider someone who watches court room TV shows qualified to defend you in court, that would be crazy.. Why would you trust your public identity and the perception of you and your company to a casual snap shooter?
I have been producing editorial grade, public relations photos for clients, which have been published thousands of times during my career. My objective is to create photography for my clients that enhance their image and provide a maximum return on investment. Not only do my images make you look good- they add value to your brand. For more information on my public relations photography services please email me at info@testotimephoto.com
Posted in Business Photography, Public relations photography
Also tagged Business Photography, business portraits, Dan Splaine photographer, editorial photography, head shots, media campaign, photo submissions, photojournalism, press kit photography, public relations, Public Relations tips
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