Tag Archives: photography for social media

Buzz Christmas Ball Show Photography

By splaine | Published December 20, 2012

Check out the sideshow from the Buzz Christmas Ball produced by Jim Roach of JJR Productions at the Place theater   This show, presented with the crew from WGIR- Rock 101 radios morning crew – The Morning Buzz, and features a line-up of incredible talent.

 

To view the sideshow click here

 

 

I am a live action and on location photography expert   The  photography I created  of this live event is used in the digital public relations and promotions for this annual show.  One of the primary services of TEST of TIME PHOTOGRAPHY is corporate photojournalism – consider me your in-house media creator. For more information about using live action and event photography for your business communications contact me at info@testoftimephoto.com

 

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Internet Marketing for Artists Workshop (Nov. 14, 2012)

By splaine | Published November 10, 2012

Are you an artist, performer, or creative pro that is unsure how to promote your self?

Want to build your audience?

Internet Marketing for Artists Workshop at Test of Time Photography in Nashua, NH on November 14, 2012On November 14, 2012 I will be presenting a workshop for artists and performers  about the tools  for self promotion using internet marketing.  The INTERNET MARKETING for ARTISTS  will be held at Test of Time Photography studio in Nashua, NH at 7 pm and it is open to all creative artists.

As a commercial photographer and photography educator I bridge the two worlds of commerce and creativity in the everyday operation of my business.  In this workshop I will show all the internet marketing tools I use to promote my  services and workshops.  This workshop will feature my real-world experiences using the powerful marketing tools that are available for building audience.

How Internet Marketing has Built my Creative Enterprise

In October of  2009 I decided to offer digital photography classes for adults at my new studio location.  As I developed my program of classes I expanded my use of internet marketing to promote these events.  Since that time I have had over 1400 people attend one of my workshops and photographer tours.  This growth in my photography business is directly attributed to  online promotions.  In this workshop I will share my experience and will guide artists through the process ob building an online reputation.

For complete details and registration for this event CLICK HERE

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Internet Marketing for Artist Workshop Interview

By splaine | Published October 25, 2012

Listen to my radio interview about the INTERNET MARKETING for ARTISTS WORKSHOP

Kevin Willett the host of Freinds of Kevin Radio show on WSMN 1590 in Nashua, NH ©2012 Daniel J. Splaine - All rights reserved

This week I was a guest on the “Friends of Kevin Radio Show “ on WSMN radio in Nashua, NH.  Kevin Willett, the founder of the Friends of Kevin Networking Group, and all  around nice guy, was my host.  His radio show is a terrific platform for business people to discuss their enterprises and it is always a pleasure to be his guest.  We had a great conversation about the different business activities of Test of Time Photography and some of my more interesting activities.

In this segment we are discussing the upcoming workshop INTERNET MARKETING for ARTISTS that I’m presenting on November, 14, 2012.

To listen in on our conversation click on the following link.

Radio interview with Dan Splaine (4 min) 10/24/12 FRIENDS of KEVIN RADIO

 

 

I am presenting this workshop to artists, performers and creative professionals who want to learn how to build their audience using internet marketing tools, like email and social media.  I will be sharing  my experience and knowledge that I have acquired  promoting my program of photography workshops and photographer tours for the  last three years.   Using only internet marketing I have successfully built enrolled over 1300 people in one of my sessions.

Commerce and creativity go hand-in-hand and this workshop will bridge those worlds and introduce folks to the powerful tools they have for marketing their creative talents.  For details and registration CLICK HERE

For more information go to the event website  or contact me at info@testoftimephoto.com.

 

 

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Location Photography Services for Business

By splaine | Published August 30, 2012

Photographer Dan Splaine of Test of Time Photography is a location photography specialist with fully mobile studio capabilities. ©2012 Daniel J. Splaine- All rights reserved

 

The mark of a professional photographer is the ability to create original, high quality images regardless of the shooting conditions.

 

One of the hallmarks of my photographic career is an uncanny ability to shoot in any type of location, in any type of conditions and to consistently produce high quality photography.  Adaptability as a photographer was I skill learned when I started out as an Army photographer.  Anticipate, adapt, overcome is the mantra of an infantryman and the way Uncle Sam trained me how to approach each assignment.  The goal was always get the image regardless of conditions and that is how I still work today.

My corporate photography assignment and editorial shoots involve photography at locations around the world.  The range of shooting conditions run the gamut from primitive to regal, depending on the client.  The job is and always has been for me to produce photography that illustrates the clients communication objective.  If I’m standing butt deep in mud or hanging of a rooftop ledge it really does not matter, I will do what it takes to get the photo.  An adventurous spirit helps but the skills and technique that my long experience behind the camera ensures that I always hit the mark.

This approach works for photography in the corporate setting equally well.  Sometimes clients can’t get to the studio or  remote employees are gathering in one location for a brief amount of time.  No problem, I bring my fully mobile studio ability to the client location.  Sometimes in an industrial photography assignment access to a difficult or sensitive settings is limited.  I can get in and get out  rapidly, working with the conditions as they exist to get the photos the client needs.

I have more that thirty years experience adapting to conditions and locations,  producing original and  effective visual communication with my photography.  If you have a difficult location, a once in a lifetime event  or you operate in an extreme conditions please get in touch.  I will welcome you challenging conditions and of course create the photography that shows you and your organization at their best.

ABOUT THE AUTHOR:  Photographer and photo educator Dan Splaine has more than thirty years experience producing photography for public relations, marketing and editorial clients. His company TEST of TIME PHOTOGRAPHY based in Nashua, NH provides commercial photography services in studio and at client locations all over the world. He presents a program of digital photography workshops and photography tours for adults throughout New England

 

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Photos equal engagement

By splaine | Published June 29, 2012

Social media marketing research is only confirming what I have known all along – if you want to get attention use photography. 

Photography, especially well produced professional photography has always been an attention getter for business communications.  Good images always attract eyeballs.  In social media marketing photography makes your message stand out and increases your engagement.

If you goal is to gather as many likes, comments and shares of your posts the best tool you have is photography.   Build your, brand, amplify your message and increase your engagement rate with your online audience by including photography with all of your posts.

What kind of photos work best?

Adding photos to your posts increase engagement rates. Photo ©2010 Daniel J. Splaine - www.testoftimephotography.com

Photography builds engagement with your social media audience. This random photo from my archives most likely caught your attention and may have motivated you to read my post. Contact me at info@testoftimephoto.com for more information on my commercial photo services and how you can use my photography in your business communications.

The quality of the images you use will impact your rate of engagement.  Certainly a snapshot from your cell phone will be better than a simple text post but an original high quality photograph is more effective.  Include images that will grab the viewer’s attention, that feature your products and services and that tell your narrative.  Technical flaws distract viewers and leave a negative impression.

Consider the value of investing in the services of a professional photographer to produce your image archive.  A professional headshot for your online profiles is an essential first step in your online marketing and personal branding.  Event photography, product shots, and promotional photography will look its best when done by a pro and not as a DYI project.  If your goal is to build your audience, use original and interesting photography created by a pro.  The old cliché’ “A picture is worth a thousand words” rings true today.  It also worth many likes, clicks and increased Edgerank.

 

ABOUT THE AUTHOR:  Photographer and photo educator Dan Splaine has more than thirty years experience producing photography for public relations, marketing and editorial clients. His company TEST of TIME PHOTOGRAPHY based in Nashua, NH provides commercial photography services in studio and at client locations all over the world. He presents a program of digital photography workshops and photography tours for adults throughout New England.

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Great music in a great room – Ronnie Earl at the Blue Ocean Music hall

By splaine | Published June 25, 2012

Ronnie Earl and the Broadcasters at Blue Ocean Music Hall June 22, 2012 -©2012 Daniel J. Splaine

 

On Friday night I had the distinct pleasure of photographing the RONNIE EARL and the BROADCASTERS show at the Blue Ocean Music Hall in Salisbury.  The band and Ronnie’s performance was truly great.  Amazing musicianship and a terrific demonstration of virtuoso guitar playing.  This was my first experience with this band live and attending a music show at the Blue Ocean Music Hall at Salisbury Beach.  I had been to a comedy show there in the past but I discovered this room really rocks as a music venue.

Photographing a concert is always  fun and it plays to my strength as a “live action” specialist.  The challenge of event photography is observing and capturing important moments in a meaningful way. Careful observation, patience and timing are the elements involved in these photographic situations.   Fun and challenging photography combined with excellent music,.  Who could ask for more in a night out.

Check out some more images from this show on the TEST of TIME PHOTOGRAPHY Facebook fan page .  Take a moment to give us a “like”,  it will be appreciated!

 

 

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Environmental Portraits for business

By splaine | Published February 1, 2012
Environmental portrait of Chef in Kitchen by photographer Dan Splaine of Test of Time Photography in Nashua, NH. ©2012 Daniel J. Splaine

Environmental portraits present the subject in a context and the visual information presents the subject with more impact. Photographer Dan Splaine is an expert at location portraiture for editorial and public relations productions. This image of a Chef in the kitchen is an alternative to a standard studio portrait that editors will readily use. ©2012 Daniel J. Splaine – All rights reserved

 

Studio vs. Location portrait session – Editorial style ENVIRONMENTAL PORTRAITS

A professionally photographed business portrait is an important weapon in your promotional arsenal.  At the least a headshot or profile type image is a basic requirement for business professionals.  This type of portrait is typically used in sales letters, business cards and online profiles as a method to build your professional identity. Headshot photography sessions are usually conducted in the studio with the subject placed in front of a neutral background.

Consider having an environmental style portrait made in addition to the studio portrait. Environmental portraits are made at the client location which serves as the background for the portrait sitting.   Placing portrait subjects in the context of a location adds impact to business portraits. Flip through your favorite business magazine and you will see how these editorial style images present people in more dynamic and dramatic setting.

Why would you need more than a studio portrait?  Profile photos are useful for many publications; however having different styles of business portraits made allows you to capitalize on public relations opportunities as they occur.  Editors and webmasters are always seeking high quality and interesting content.  Providing an environmental portrait with your press releases and announcements will gain a higher rate of publication.

An environmental portrait adds visual information that informs the viewer about you. Photographer Dan Splaine is an expert at creating these custom portraits in locations as diverse as tropical rainforests to corporate boardrooms.  Your studio portrait is a good presentation; your environmental portrait is a complete narrative.  Let us tell your story in images book your editorial style business portrait session today.

For complete information about our business photography and portrait services go to the Test of Time Photography website or contact us at info@testoftimephoto.com.

Environmental portrait of Veterinarian in surgery by photographer Dan Splaine of Test of Time Photography in Nashua, NH. ©2012 Daniel J. Splaine

Environmental portraits present the subject in a context and the visual information presents the subject with more impact. Photographer Dan Splaine is an expert at location portraiture for editorial and public relations productions. This image of a Veterinarian in a surgical suite is an alternative to a standard studio portrait that editors will readily use. ©2012 Daniel J. Splaine – All rights reserved.

ABOUT THE AUTHOR:  Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients.  A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress.  In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally

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WHY HIRE A PRO PHOTOGRAPHER FOR BUSINESS PHOTOGRAPHY AND PORTRAITS?

By splaine | Published January 27, 2012

Having no photography to present for public relations opportunities and social media postings is a very common business error.  Having badly shot, a low quality snapshot as your virtual identity piece is an even greater business sin.  Many people assume that because they own digital cameras or even worse a camera enabled cell phone they do not need the services of a professional photographer.  They can make their own shots.

Press clipping from Test of Time Photography client Jack Penkala with his business portrait made by photographer Dan Splaine. ©2012 Daniel J. Splaine

Press clipping with Business Portrait-My client Jack Penkala of Halo Branded solutions recently had a business portrait session at the TEST of TIME PHOTOGRAPHY studio. When he was recognized by his company for achievement in sales for 2011 his business portrait was readily deployed with a press release. Provision of quality illustration with your story increases your publication rates and ultimately reader attention. This is a recent press clipping from Jack’s company press release

It’s true; your photography can be a do-it-yourself project.  As with most things in this world, you get what you pay for!  You end up with bad poses, bad lighting and most importantly a poor public identity!  That is why you need the services of a professional studio photographer.

Why risk making a poor first impression which will leave a distinct negative imprint in a prospective client’s mind?  If you have chance to draw attention to yourself and your business why not make the best presentation?  Perceptions are mostly determined by first impressions and on the competitively crowded internet you rarely get a second look.  Your business photography and portraits should present you in a friendly and professional way.  They are a measure of your professionalism and show the value you want to project to the marketplace.

How you appear on your websites, social media profiles and your company public relations publications can either add or take away from your professional credibility.  The distribution powers of the internet are what truly turbo charges the marketing power of business photography and portraits.  Images add clout to business communications.  The power of photography is simple…pictures compel viewers to identify with you and to  become open to your marketing messaging Why not make a modest investment to guarantee that you capitalize on that potential?

An investment in professionally produced, custom business photography and portraits is a key method to build your professional image.

Test of Time Photography creates original photography for business communications.  We provide professional photography services at out studio facility in Nashua, NH and at client locations throughout the country. Contact us about creating your inventory of original images for use  in your corporate public relations..

 

Photographer Dan Splaine of Test of Time photographyABOUT THE AUTHOR:  Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients.  A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress.  In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally

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Your business portrait…one of the most potent business marketing tools available to an entrepreneur today!

By splaine | Published January 23, 2012

In the past an “Executive Portrait” was a standard fare for CEOs and titans of industry but not for all business people.  Those iconic images have graced corporate lobby walls and annual reports for decades. In today’s business environment a professionally shot, well executed, custom business portrait is an essential tool for any person engaged in commerce, at any level!

Commerce is fully integrated with the internet and social media. This ground shift in how we conduct business only increases the necessity and value of your business portrait.  From solopreneur to the head of a large firm, all Environmental style business portrait shot at the client location ©Daniel J. Splaine - All rights reservedbusiness professionals can benefit from an investment in professional portrait photography. How does a business portrait build your personal “brand”?

Despite the rapid increase of dependence on the internet, one feature of human behavior remains true. People buy from who they know. They reflexively gravitate towards products and services from sources they are most familiar with.  The challenge for today’s entrepreneur is how to become known to people is this new media environment, to become a familiar face to your prospective client.

A professional business portrait is an important way to present yourself to the marketplace, to become that “familiar face” and to establish your positive identity in the customer’s perception.  Gone are the days of your executive portrait hanging in the corporate lobby, this powerful marketing tool is displayed in ever-increasing number of ways and to wider and wider audiences.

Put your best face forward and  invest  a professional business portrait. Create a statement  about your identity, your professionalism and your personal brand.

To learn more about business photography services and business portrait packages go to the Test of Time Photo website.  We conduct our corporate/business portrait sessions at out studio in Nashua, NH or at the client’s  location.  In addition  to standard portraits we create editorial style photography, environmental portraiture that presents our subjects in the context of their surroundings.

ABOUT THE AUTHOR:  Photographer Dan Splaine has more than thirty years experience producing high quality images for corporate, institutional, and individual clients.  A location and live action specialist, he is most noted for his images of people. His corporate assignments and photography projects have taken him to dozens of countries and settings as diverse as tropical rain forests to the halls of the US Congress.  In addition to photography services he presents a full program of digital photography workshops and photographer yours throughout New England and internationally.

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Business portrait promotion announced!

By splaine | Published January 21, 2012

Business portrait promotional offer from Test of Time Photography

 

One of my favorite photography assignments and a specialty of  Test of Time Photography is creating custom business portraits for entrepreneurs.  Today I am announcing a promotion for my business portrait services with the help of Kevin Willett.  Kevin is the founder of the FRIEND’S OF KEVIN  networking group that I am a member of.

During my recent appearance on his radio show we discussed the value that quality business photography and portraits have in marketing, public relations and social media.  I guess I made my point, because he recently came into the TEST of TIME Photography studio for his own business portrait session.  From that portrait sitting we created a number of images and he is having some difficulty deciding which one is his favorite.

The “HELP KEVIN PUT HIS BEST FACE FORWARD” promotion is how you can help him with that decision and help yourself at the same time.  We are offering a $75 voucher towards the purchase of a business portrait session to everyone who votes.  When you vote you will entered  into a drawing for our grand prize the CHAIRMAN of THE BOARD PORTRAIT PACKAGE.  This is an editorial style portrait session shot on location worth $499.

The drawing will be held at the February 7th , 2012 FRIEND’S OF KEVIN in Chelmsford.  For complete information and rules go to the promotion page and to vote (CLICK HERE)

For information about our business photography services and business portrait packages (CLICK HERE)

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