Tag Archives: photo captions

CAPTIONS MATTER

My objective when making images for my clients is to provide great photos that enhance their communications and public identity. A powerful tool to maximize that effect is the inclusion of a photo caption with all public relations photographs. Why are photo caption so important? Simply stated, photo captions are the most read body of type in any publication.

For the photography client they are one of the most effective communication tools for getting a message out. A high quality photographic image with a well written and accurate caption is the cornerstone of any successful media and publicity campaign. The photo attracts the viewer and the caption informs their impression.

Captions will help sell your story to editors and will increase your chances for publication. Use the caption to explain the content of the image and why it is significant. Follow newspaper standards for the information to include. The five W’s and H rule (who, what, why, when, where and how) with correct identification of the people and items shown is a good starting point. Some description about the subject with basic background information will inform the reader about your organization. Be concise and avoid sounding like a commercial, be informative and accurate.

Digital photographs with captions embedded in the image file have the added advantage of becoming search engine optimizing tools (SEO). The text content of a caption becomes searchable content along with tags and links. Unlike traditional print media which has a limited exposure to the public (daily newspaper, weekly magazine) your images posted on website have a long shelf life, existing long after publication in website archives and databases.

A primary service I specialize in is “real time” event photographic coverage combined with press photography distribution. Correct formatting of images to press standards and the inclusion of captions increases the PR impact and increases publication rates. The return on investment in press kit images, business portraits and headshots that I produce is apparent in the results. I have provided this service from remote jungles to  the hall of congress and it has proven to be as adaptable as it is effective.

To learn more about my photography services and capabilities email me at dan@insplainesight.com. Let me know what is on your mind and how I can be of assistance to you.

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