Tag Archives: event photography

Samantha Brown’s PEANUT BUTTER diplomacy

I have to confess to being slightly jaded about the occasional celebrity that I encounter with my camera. It has been my experience that the public persona is often distinctly different from the one I see behind the scenes.  Occasionally a public personality surprises me and pushes back on my cynical expectations.

I recently was providing photographic coverage of and public relations support for the New Hampshire  Tourism Council 2011 Governor’s Conference.  The keynote address of the gathering of travel and tourism professionals was television host Samantha Brown.  Brown, a New Hampshire native, has been the presenter on several TRAVEL CHANNEL series and great match for the conference program.

Samantha Brown at NH Travel Council 2011 Govenor's Conference

Television host Samantha Brown with her peanut butter

 

As I photographed her speaking from the stage I really got caught up in her talk.  Her transformation from actress and novice traveler to the very confident globetrotter she has become was delightful.  What I really appreciated about her speech was her openness to the power of the experience of travel, how who you encounter on the road matters most.  Her sincerity and enthusiasm for the experience is what rings true in her shows and makes her a great host.

For more than thirty years I have had what I consider a supreme privilege, the chance to travel to dozens of counties and to photograph people of many cultures.  As I listened to Samantha relay her evolution as a traveler she revealed that same sense of privilege.  She talked about her methods for visiting a culture and connecting before the cameras start rolling. Quiet walks into neighborhoods where people live are essential for the discovery process.  She also presented her essential travel supplies including the all important jar of peanut butter.

Peanut butter is a handy snack that travels well but as I learned it can be a powerful tool of diplomacy.  Brown often shares her stash with the locals, constructing sandwiches with local bread and jellies and revealing the primacy of the food in the American diet.  Although the flavor is not often well received, the gesture works magically as an ice breaker.   Good old PB & J can build bridges across the miles and cultural divides with the very human experience of a shared meal.  I vow to never travel again without the jar of brown goo and the insight of Samantha Brown. Count me as one of her fans.

 

 

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CAPTIONS MATTER

My objective when making images for my clients is to provide great photos that enhance their communications and public identity. A powerful tool to maximize that effect is the inclusion of a photo caption with all public relations photographs. Why are photo caption so important? Simply stated, photo captions are the most read body of type in any publication.

For the photography client they are one of the most effective communication tools for getting a message out. A high quality photographic image with a well written and accurate caption is the cornerstone of any successful media and publicity campaign. The photo attracts the viewer and the caption informs their impression.

Captions will help sell your story to editors and will increase your chances for publication. Use the caption to explain the content of the image and why it is significant. Follow newspaper standards for the information to include. The five W’s and H rule (who, what, why, when, where and how) with correct identification of the people and items shown is a good starting point. Some description about the subject with basic background information will inform the reader about your organization. Be concise and avoid sounding like a commercial, be informative and accurate.

Digital photographs with captions embedded in the image file have the added advantage of becoming search engine optimizing tools (SEO). The text content of a caption becomes searchable content along with tags and links. Unlike traditional print media which has a limited exposure to the public (daily newspaper, weekly magazine) your images posted on website have a long shelf life, existing long after publication in website archives and databases.

A primary service I specialize in is “real time” event photographic coverage combined with press photography distribution. Correct formatting of images to press standards and the inclusion of captions increases the PR impact and increases publication rates. The return on investment in press kit images, business portraits and headshots that I produce is apparent in the results. I have provided this service from remote jungles to  the hall of congress and it has proven to be as adaptable as it is effective.

To learn more about my photography services and capabilities email me at dan@insplainesight.com. Let me know what is on your mind and how I can be of assistance to you.

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